Topo Sneaker / ZARA / Special Projects

A trail-inspired kids’ sneaker created in response to a clear market need: a sport-style shoe with an easy-to-read upper that feels technical yet natural, a nod to Zara’s Spanish roots. The design answers with a clean, color-blocked structure in earthy sand and khaki tones, using PU nobuck, PU grained leather and breathable mesh. Embossed topographic textures and a lugged outsole bring the technical character, and an easy-tight lacing system makes it quick to put on and adjust.

It launched first as a strategic campaign for Zara’s Asian markets, then expanded to the rest of the world.

Role: Design, materials, and color