Tech Packs / LOEWE / IED / 15 Seconds of Fame

As part of my first design project for the Footwear Design Master’s Degree at IED Barcelona, I had the opportunity to create a case study collection of 10 shoes for LOEWE. Two of these designs were developed into full tech packs following a brief curated by Professor Estefanía García Collado. The collection draws inspiration from the bold visuals of the Pop Art movement and channels early 2000s TV nostalgia, reflecting personal memories of growing up in Argentina. This narrative is woven together with LOEWE’s core values of craftsmanship and innovation.

Brief: Design a women’s collection with an innovative proposal for an eveningwear line aligned with LOEWE’s identity.
Deliverables: 10 Shoes, 24 References, 2 Tech Packs, 1 User Persona Moodboard, 1 Trends Moodboard, 1 Colors & Materials Moodboard, 1 Concept Moodboard.