Design Process / 'The Big City Sneaker' / Hoka X PLC Case Study

The Big City Sneaker introduces a shoe tailored for urban explorers like Mo, a dynamic New Yorker. Blending high fashion with practical functionality, the design features bold aesthetics, Hoka’s signature cushioning, and versatile performance across diverse city terrains. Lightweight, sustainable, and easy to wear, it’s perfect for those navigating gritty streets with a fashion-forward edge.