Creative Board / Find your Light / Eco de los Andes

Context: Up to 107 tons of waste are produced in music festivals. Staying hydrated becomes essential, and the stunning visuals, including lights and display effects, are key to creating an unforgettable experience.

Idea: At Eco de Los Andes, in collaboration with festivals like Glastonbury, Coachella, and Primavera Sound, we aim to help people reduce waste by creating a bio-degradable luminescent bottle, powered by kinetic energy, that encourages festivalgoers to reconnect with themselves and fully live the moment through their eyes.

Social Media/OOH Campaign: We won't communicate the campaign beforehand. Through user-generated content (UGC), we will repost photos and videos from the event to later upload on Eco de Los Andes’ social media channels, complemented by a series of public ads with the tagline "Tenías que estar ahí” / “You had to be there.”

Art Direction: Tomás Nieto
Copywriting: Joaquín Zignego
Project Created in Spanish.