EL EGOISTA / IED / Final Thesis

Footwear brand positioned within the experiential luxury market that proposes a new form of consumption where hedonism is a form of authenticity and self-care.

The debut collection includes 16 styles divided into three lines— Holiday, Lifestyle and Premium Performance.

The project's distinctive feature is that the shoes can be folded and easily stored in a suitcase for travel. A functional innovation that merges portability with artisanal aesthetics, resulting in a refined visual and verbal identity that combines individual pleasure with emotional sophistication.